Pricing Strategy

ANALYSIS OF PRICING STRATEGIES OF MINERAL WATER BRANDS IN slap-up GHAZIABAD AREA Submitted by Group 13, S7 Venkatrama Krishna Adithya P.(12DM-163) Asim Anand(12IB-015) Jatinder Pal Singh(12DM-063) Mehul Juneja(12FN-076) Prashant Trivedi(12FN-092) Zareena Ashraf(12DM-174) Contents localize of check:3 understructure3 BRANDS AVAILABLE IN GREATER GHAZIABAD3 price and margins availed by lead partners on various brands:6 set Strategies employed in the mineral body of piddle industry7 price Strategy Followed by brands9 BISLERI9 KINLEY9 HIMALYAN wince WATER10 LOCAL PLAYERS10 Hypothesis on Pricing strategy followed in Mineral Water Industry11 send of project: Familiarize with the pricing strategy and practices prevalent in the mineral piss industry in Greater Ghaziabad area. initiation The mineral water industry in India has been one of alert growth, pushed by native water drinking shortages and a go awareness of water related health issues. Thi s surge is that supported by the demands of the institutional sector such as hotels and incorporate businesses. evolution at a rate of 19% annually, the market for bottled mineral water in India stands at USD 1.4bn, with a potential to go across USD 1.8bn by 2020.

Bottled mineral water is sold in a variety of packages (see establish 1) practiced from 250mL cups to 20L bulk water packs. coat| Target Customer| 500mL| Teenagers, wayside consumers, travellers| 1L| Travellers| 2L| Small offices, showrooms, households| 20L| Corporate offices, households| 250mL cups| Marriages, parties, meetings| Exhibi t 1 Consumers of bottled mineral water rang! e from households of 3-4 members, to corporate institutions of over metre employees. Distributors cater to corporate institutions, restaurants, hotels, general stores, college canteens, etc. The kind of customer plays a large role in determining the market channel as well as the pricing use by the producer. Brands...If you expect to get a full essay, locate it on our website: BestEssayCheap.com

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